The model identifies 3 ingredients for
a successful business: the opportunity, the entrepreneur and
resources. At the center of the model is the business plan. The
opportunity is an idea that addresses the right customer needs at the
right time in the right market. The entrepreneur converts this
opportunity into a successful venture using the appropriate
resources. The integration of the three results in the strategic plan
for the business. All three must be balanced and work well to start
the company and make it grow. Any misbalance in these forces will
hamper the successful implementation of the business.
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