- Cognitive Factors (Divergent Production, and Cognitive Style), and other Cognitive Factors. [how individual approaches the problem :Cognitive style]
- Non-Cognitive Factors (Personality Factors, Interests, Attitudes) Psychoanalytic, Humanistic & Behavioristic (Woodman)
- Contextual and Social Influence (Physical environment, culture, group or organizational climate, time task constraints, expectations, reward punishments, and role models)
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