Early Growth:
- Following the initial success the firm must establish a focused strategy to guide the company through the maze of opportunities that materialize.
- The firm’s core focus must be defined. Capabilities must be developed; and resource & time must be spent around this core.
Late Growth:
- Competitive uniqueness of the company can now be leveraged and at the same time future strategy must be developed.
- Upgrade products to extend its current advantage
- Combine incremental extensions with expansion into the periphery
- Create next-gen. product with improvements and new features for existing customers, while exploring new products and new markets.
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