Corporate culture refers to the shared
values, attitudes, standards, and beliefs that characterize members
of an organization and define its nature. A culture that sustains
and supports innovation is one that encourages reasonable risk and
uncertainty in the goal of larger, more profitable products and
services. Consequently, an organization that fosters a corporate
culture supportive of innovation will likely be an innovative
organization. E.g. 3M 15% Rule which allows employees to use a
portion of their paid time to pursue their own ideas.
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