Wednesday, August 13, 2014

Corporate Culture in Innovation

Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. A culture that sustains and supports innovation is one that encourages reasonable risk and uncertainty in the goal of larger, more profitable products and services. Consequently, an organization that fosters a corporate culture supportive of innovation will likely be an innovative organization. E.g. 3M 15% Rule which allows employees to use a portion of their paid time to pursue their own ideas.

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