The Abernathy-Utterback model of
product and process innovation, hypothesizes that the rate of major
innovation for both products and processes follow a general pattern
over time, and that product and process innovation share an important
relationship.
The fluid phase:
Product Innovation > Process
innovation
Transitional phase:
Rate of major product innovation slow
down and the rate of major process innovations speeds up.
At this point, product variety begins
to give way to standard designs known as dominant design.
Specific phase
The rate of major innovation dwindles
for both product and process. These industries become extremely
focused on cost, volume, and capacity
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